Disinformative Remixing in Internet Memes
DOI:
https://doi.org/10.21747/21833958/red13a5Keywords:
Disinformation, Internet Memes, Remix, Disinformative RemixingAbstract
The present study aims to analyze remixing strategies in internet memes serving disinformation, which we term disinformative remixing. In the contemporary digital landscape, where remix has become the driving force behind sociocultural processes (Lemos, 2006), we assume that understanding remixing strategies (Navas, 2019) in memes becomes a crucial tool in combating disinformation, considering that informational disorder flows (Wardle, 2017, 2020) largely traverse these techno-digital artifacts. In addition to the theoretical reflection guiding this work, for illustrative purposes, we propose the analysis of an internet meme in light of some analytical steps of Critical Discourse Analysis (CDA), following Fairclough (2001, 2003) and Chouliaraki and Fairclough (1999), along with the methodological procedures described by Navas (2019). Ultimately, we infer that analyzing the processes and effects caused by the influence of internet memes and understanding their 'memetic engineering' can become a crucial component in revising practices to combat disinformation in the contemporary digital landscape.
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Copyright (c) 2023 Thiago Ramos de Melo, José Ribamar Lopes Batista Júnior
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The authors give to REDIS. Revista de Estudos do Discurso the exclusive right to publish its texts, in any medium, including their reproduction and sale in paper or digital format, as well as their availability in a free access regime in databases.
