Images, Links, and Videos: Argumentation in Electoral Campaigns on Twitter
DOI:
https://doi.org/10.21747/21833958/red13a10Keywords:
Political discourse, Discourse analysis, Textual linguisticsAbstract
This article presents an excerpt from our ongoing doctoral research, which aims to identify and analyze linguistic aspects and argumentative strategies in electoral campaign publications on social media from the official profiles/pages of Jair Bolsonaro and Fernando Haddad - the 2018 Brazilian presidential candidates – and Ana Gomes and André Ventura – the 2021 Portuguese presidential candidates – based on the theoretical framework of Discourse Analysis. Here, we provide an analysis of two of the 15 most relevant publications from each candidate on the Twitter social media posted in the 15 days immediately preceding the elections. We draw on Textual Linguistics, following the works of Adam (1997, 2001a, 2001b), Bronckart (1985), and Plantin (1996), to identify and analyze how the structure of the social network (Bossetta, 2018), as a textual support, as conceived by Maingueneau (2001), influences the materialization of techno-discourses (Paveau, 2021), which is reflected in the construction of textual sequences identified in the corpus, specifically regarding the presentation of arguments or data (premises) in argumentative textual sequences in which multimodal compositions involving static images, links, and videos were preferred.
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