The creative economy and the millennials generation in the context of the cinematic industry of comics

An empirical study

Authors

  • Jeane Rosa Gomes
  • Francisco Alberto Severo de Almeida
  • Marcelo Duarte Porto

Abstract

This research aimed to learn about the comic books cinematic industry in aspects of the creative economy focused on social and cultural movements, as well as the perception of the millenials generation for being the generation that best accompanied this transition from comic book sheets to movie screens. The research is of exploratory and descriptive characteristics, based on bibliographic, documentary and field research. The field research instrument, applied to 50 (fifty) people from the millenials generation, was organized and structured to measure the profile of the participants, as well as to contextualize the conditioning paradigms of the Creative Economy variables and the millennials generation indicators. Finally, it concludes that this new culture of transforming comic book pages into cinematic adaptations is a niche market that will require a great demand from the entertainment industry in the coming decades, to continue making history in the cinema and achieving box office and public records.

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Published

2021-11-29

How to Cite

Gomes, J. R. ., Almeida, F. A. S. de ., & Porto, M. D. . (2021). The creative economy and the millennials generation in the context of the cinematic industry of comics: An empirical study. PRISMA.COM, 45. Retrieved from https://ojstest.xyz/ojsletrasX/index.php/prismacom/article/view/10995

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Section

Articles