Cartoons and Grimace

objectification, visual and informational representation of women in a humor magazine in the early 20th century in Brazil

Abstract

This research discusses the objectification relations, visual and informational representation of the woman identified in the cartoons found in Careta, a humor magazine in the beginning of the 20^th century, in Brazil. The relationship between humor and the image of women is problematized through the cartoons in the columns of the Careta magazine, which created discursive deformations of what would be the feminist movement through graphic humor, that is, through comic phrases and drawings. Based on the magazine's documentary narrative raised through the cartoons, it presents some discursive and visual representations placing women in a situation of subordination. Given that 'reading' a visual text is also an attempt to dissolve its fetishes, it is added that the cartoons represent cultural codes of a given period and show everyday or thought, as well as the vision of what was or is at the moment of looking. of readers. In our scope, Careta magazine becomes an important source of information to discuss the image of women and the objectification that was addressed in this periodical in the beginning of the 20^th century in Brazil. In the cartoons, there are satires of the image of the feminist and women's movement. Therefore, it is worth emphasizing that the theme addressed is relevant for understanding the political-social development in the issue of the emancipation of the image of women. In short, our analysis perceives the stereotype that exists in the “poorly formatted” discourse of Careta magazine, that influenced ways of thinking and acting according to the relationship of aesthetic standards of what would be the ideal of women and the image of the feminist movement, confronting them from yesterday to today.