Gontijo Araujo, C. and Maria Magalhães Christino, J. (2024) “The The impact of Inbound Marketing on converting leads into sales opportunities in a B2B funnel over time”, PRISMA.COM, (49), pp. 24–43. Available at: https://ojstest.xyz/ojsletras/index.php/prismacom/article/view/13599 (Accessed: 10 September 2025).